Built by tutors, for tutors
Real data, not guesswork
Done-for-you setup
Built by tutors, for tutors
Real data, not guesswork
Ad budget paid to Meta directly
US & EU markets
Done-for-you setup
Ad budget paid to Meta directly
US & EU markets
Attract New Students
Through Facebook
& Instagram Ads
Through Facebook
& Instagram Ads
With a Funnel Built for Tutors
Get a done-for-you Meta Ads funnel designed to bring in potential student inquiries and move them toward trial lessons, consultations, or diagnostic calls.
Tutors in the US & Europe scaling with paid acquisition
$4.20
Cost per Lead
+12 students
This month from ads
You've never run ads before — you heard Meta Ads can work, but you don't know where to start.
You're ready to invest in a real ad budget — but you don't want to burn it on guesswork.
You don't want to set up Meta Ads by yourself because it looks complicated.
You don't know where to send traffic after someone clicks your ad.
Or you tried ads already — you spent money, but the results were unclear.
You want more student inquiries. You're ready to grow your tutoring business.
But something stops you.
So you hold back. You wait. You hope more referrals will come. But deep down, you know there's a better way.
The Problem
The Good News
Clear offer
An offer that makes sense
to parents or students.
Most of them didn't figure this out alone. They had help setting up their first test.
Real-need ads
Ads that speak to real needs,
not fancy words.
not fancy words.
Inquiry capture
A simple way to capture every inquiry.
Helpful follow-up
A follow-up process that feels helpful, not pushy.
There are tutors who get consistent student inquiries from Meta Ads
Not because they're marketing geniuses. They simply have a calm, clear system.
Built by TheRichTutor Team
Our focus: offer strategy, student acquisition systems, and practical growth — not theory.
We help tutors build
predictable, profitable tutoring businesses.
predictable, profitable tutoring businesses.
Started as a math tutor in 2006
Built an educational center with hundreds of students
Now helps tutors in the US and Europe scale their income through systems, positioning, and paid acquisition
Founded by Yuri Spivak:
Tutor Meta Ads Launchpad is our hands-on product for tutors who want to launch their first real Meta Ads test without the guesswork.
Campaign structure
Audience & targeting
Meta Pixel installation (track what works)
2–3 ad angles to test different messages
Audience & targeting
Meta Pixel installation (track what works)
2–3 ad angles to test different messages
Core campaign structure prepared for your first test:
Meta Ads Campaign Setup
03 — Meta Ads Campaign
Landing page built for you
Weekly strategy calls
Post-test scaling plan
What Else Can Be Included
Depending on your package, you may also get:
30–60 min
We review your current offer. If it's vague, like "I teach math," we help sharpen it into a clear outcome, like "From C to B+ in 6 weeks."
Because paid traffic rarely works with a vague offer.
Because paid traffic rarely works with a vague offer.
Offer Audit
01 — Offer Audit
Landing
Thank You
Ad
Follow-up Instructions
No website? No problem — we use a simple form or lightweight page.
Funnel Setup
02 — Funnel Setup
What You Get with Launchpad
What's Inside
Six building blocks that turn paid traffic from a guessing game into a measurable acquisition channel for your tutoring business.
14 days – 6 weeks, by package
During the test period, we help you understand what the data is telling you:
Final report — scale, stop, fix: what worked, what didn’t, what to scale, and what to stop
Test Period + Optimization
06 — Test + Optimization
Monitoring early results
Weekly optimizations
Weekly optimizations
3–7 creatives, by package
Creative Pack
04 — Creative Pack
Ad copy
Hooks & headlines
Clear calls to action
Angles based on your niche and audience
Hooks & headlines
Clear calls to action
Angles based on your niche and audience
The messaging assets for your campaign:
Getting leads is only part of the process. You need to know what to do when someone responds.
Lead Handling System
05 — Lead Handling
First-message template to send within 5 min
Follow-up sequence: 2–3 touches
Trial lesson or consultation script
Simple Google Sheet tracker
Follow-up sequence: 2–3 touches
Trial lesson or consultation script
Simple Google Sheet tracker
Scale this campaign?
Change the offer? Improve
the follow-up? You'll know
the answer.
Change the offer? Improve
the follow-up? You'll know
the answer.
Decisions based on
numbers
numbers
By the end of Launchpad, you won't just have "ads running."
The Outcome
Here's what actually changes.
You stop guessing
You'll have real data:
which headline works,
what each lead costs, and
where your funnel leaks.
which headline works,
what each lead costs, and
where your funnel leaks.
We don't experiment on
your budget. We use a
proven setup.
your budget. We use a
proven setup.
Save 2–3 months of trial and error
From the first click to a
student inquiry. You'll
know exactly what to do
with every new lead.
student inquiry. You'll
know exactly what to do
with every new lead.
You get a working
funnel
funnel
Not a lottery. A predictable
system you can improve
over time.
system you can improve
over time.
Meta Ads as a real
channel
channel
How this happens: we remove the common mistakes — vague offer, no funnel, weak follow-up, bad ad setup. The only variable left is the platform
itself.
itself.
Choose Your Package
Three ways to launch your first Meta Ads test
From a basic test to a full scalable funnel — pick the package that matches
your goals.
Package 1
Meta Ads Starter Setup
$500
setup + your ad budget
Recommended test budget: $300–500
Offer audit
Basic funnel
3 creatives
14 days of monitoring
Final report
Basic funnel
3 creatives
14 days of monitoring
Final report
Everything in Package 2, plus:
Landing page built for you
Weekly strategy calls
Post-test analysis
Scaling plan
Landing page built for you
Weekly strategy calls
Post-test analysis
Scaling plan
Package 3
Full Student Acquisition Funnel
$2,500
setup + 6 weeks of support
Recommended test budget: $1,000–2,000
Package 2
Meta Ads Student Acquisition Sprint
$1,200
setup + 4 weeks of support
MOST POPULAR
Recommended test budget: $500–1,500
Offer audit + positioning refinement
5–7 creatives
3 ad angles
Lead handling system + scripts
Weekly optimization
Growth plan
5–7 creatives
3 ad angles
Lead handling system + scripts
Weekly optimization
Growth plan
Important: Ad Budget Is Not Included
Your Meta Ads budget is paid separately and goes directly to Meta. We recommend starting with $300–$500 for a basic first test, $500–$1,500 for a stronger test, and $1,000–$2,000 for a more serious funnel validation. We will help you understand what budget makes sense based on your goals, offer, location, and package.
I thought the problem was my ads.
The real problem was my offer — it was too vague. After the audit and new funnel, the leads started making sense. No more "how much per hour?" from tire-kickers.
The real problem was my offer — it was too vague. After the audit and new funnel, the leads started making sense. No more "how much per hour?" from tire-kickers.
E
Online English Tutor
The most valuable part was the lead handling system. I used to lose 50% of potential students because I didn't know what to say in the second message. Now I have scripts and a tracker. I stopped losing money due to my own disorganization.
T
Test Prep Tutor
SAT/ACT
What tutors say
Testimonials
Before this, I had no idea where to send people from ads. I just boosted posts and hoped. After Launchpad, I have a clear funnel and a system. Now I know why a lead comes — or why it doesn't.
M
Private Tutor
Math, Grades 6–12
• FAQ
Common questions
before you launch
Everything we usually get asked. If something's missing — book a free consultation and we'll cover it.
I need some advice →
No. We don't guarantee a specific number of students or revenue. Results depend on your niche, pricing, location, follow-up speed, and teaching quality.
What we do guarantee: a structured setup, real data, and clear recommendations based on your test results.
What we do guarantee: a structured setup, real data, and clear recommendations based on your test results.
No. You pay your ad budget directly to Meta.
The package covers setup, funnel work, creatives, support, and optimization.
The package covers setup, funnel work, creatives, support, and optimization.
$300–500 for a basic first test.
$500–1,500 for a stronger test.
$1,000–2,000 for serious funnel validation.
$500–1,500 for a stronger test.
$1,000–2,000 for serious funnel validation.
No problem. We use a simple form or lightweight landing page for the first test.
You don't need a full website to start.
You don't need a full website to start.
For most subjects — yes. But strategy differs.
Test prep, languages, math, academic support — each has its own nuances. We'll figure this out on a free call.
Test prep, languages, math, academic support — each has its own nuances. We'll figure this out on a free call.
Yes. Meta Ads work for both online and local tutoring.
Online requires stronger positioning, but gives you more geographic flexibility.
Online requires stronger positioning, but gives you more geographic flexibility.
No. You or your team respond to leads, book calls or trial lessons, and convert inquiries into students.
We provide templates, scripts, and a tracking system.
We provide templates, scripts, and a tracking system.
Starter Setup → “I just want to see if this works.”
Student Sprint → “I'm ready to treat ads as a real channel.”
Full Funnel → “Build me a complete system I can scale.”
Student Sprint → “I'm ready to treat ads as a real channel.”
Full Funnel → “Build me a complete system I can scale.”
